The Journey from Senior VP to Solopreneur | Elena Verna (Growth)
Plus my lessons on how Elena took back control of her career and her best memes
Dear subscribers,
Today, I want to share a new episode with Elena Verna on how she overcame imposter syndrome to become a solopreneur and make more than she ever did as an executive.
For my paid subs, I also want to share my top 5 takeways on how Elena built her solo business along with her best memes about growth.
How to overcome imposter syndrome and the journey from SVP to solopreneur | Elena Verna
Listen now on YouTube, Apple, and Spotify.
If you want a primer on product led growth (Elena’s specialty), I highly recommend checking out Amplitude’s free Product Led Growth guide:
Here’s what Elena and I covered in 40 minutes:
[00:00] Imposter syndrome is a superpower
[01:10] Elena's journey from entry to executive
[03:00] Exponential growth paths in your career
[07:00] What led Elena to solopreneurship
[09:59] The benefits of advisory roles
[12:33] How to get started advising
[15:18] How to pitch a company on advising
[18:19] Growth loops that drive Elena’s business
[22:18] Five laws of growth for your career
[26:48] Learn how to fail to learn how to win
[28:31] Build career optionality to take control
[31:29] Clear positioning ("why you?")
My top 5 lessons on how Elena built her solo business
After reading every post from Elena’s Substack, here are my top 5 lessons on her solo business:
Recognize the dark side of leadership: Elena became SVP at SurveyMonkey at 30. However, she found herself getting lost “creating and re-creating presentations day and night" and realized that "leadership should have never been the end goal - only a step toward the ultimate unlock: career optionality."