OpenAI and Ex-Shopify Product Lead Reveals How He Builds AI Products | Miqdad Jaffer

Plus Miqdad's 5A framework for generative AI products explained

Dear subscribers,

Today, I want to share a new episode with Miqdad Jaffer.

Miqdad leads enterprise products at OpenAI and was previously Head of AI Products at Shopify. He also teaches Maven’s #1 AI PM course on building AI products (get 25% off with this exclusive link).

Watch now on YouTube, Apple, and Spotify.

Miqdad and I talked about:

• (00:00) Why building AI products is different

• (04:48) Shopify’s "get shit done" product development process

• (09:03) How to prioritize AI use cases

• (11:35) Setting goals for AI products

• (16:46) The AI tech stack explained

• (18:25) Protecting user data and privacy

• (19:49) Prompt engineering and evaluation

• (25:01) Managing AI hallucinations

• (28:41) Principles for building AI products

Keep reading for a preview of Miqdad’s AI PM course.

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Miqdad’s 5A Framework for Building AI Products

Miqdad's course features this 5A framework for building AI products:

You’ll notice many similarities with the play, prototype, and protect (3Ps) framework that I shared earlier this week. Here’s a breakdown of the 5As: