Behind the Craft by Peter Yang

Behind the Craft by Peter Yang

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Behind the Craft by Peter Yang
Behind the Craft by Peter Yang
How to Write Cold Emails and DMs That Actually Get Replies
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How to Write Cold Emails and DMs That Actually Get Replies

Use this 5-step framework to 10x your replies

Peter Yang's avatar
Peter Yang
Sep 06, 2023
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Behind the Craft by Peter Yang
Behind the Craft by Peter Yang
How to Write Cold Emails and DMs That Actually Get Replies
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Dear subscribers,

A cold email or DM can change your life.

  • Applying to a job? Get replies from hiring managers.

  • Looking for advice? Get replies from people you respect.

  • Building a product? Get replies from potential customers.

But most people don’t know how to write cold emails and DMs.

I know because I get lazy cold outreach daily. In this post, I’ll share:

  1. Why most cold emails and DMs suck

  2. Five steps to craft great cold outreach

  3. Real examples for finding jobs, booking guests, and landing customers


Why most cold emails and DMs suck

Tell me if you’ve received this before:

Looking for job

Hi, I’m interested in company XYZ and would love to understand what it’s like working there. Are you free for a call next week?

Or maybe you‘ve seen this:

Need advice

Hi, I’m switching careers and want to get your thoughts on how to break into product management. Here’s my Calendly: (link)

Or perhaps you’ve seen this:

New AI bot

Hi, I’m working on a new idea to give creators like yourself their own AI bot. I’d love to give you a demo if you’re free. Do you have 15 minutes to chat this week?

When I get messages like these, a few thoughts pop into my head:

  1. Why should I care?

  2. Who are you?

  3. How can you help me?

  4. How can I help quickly?

  5. I’m too busy for this.

Your cold outreach needs to answer these objections in 10 seconds to get a reply.


Five steps to craft a great cold email and DM

Here’s how you can answer these objections:

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