Introducing the Behind the Craft Video Podcast

Plus an inside look at starting a new YouTube channel with advice that I got from Ali Abdaal's producer and other top YouTubers

Dear subscribers,

Today, I’m launching a new video podcast on YouTube. The 1st episode features Claire Vo’s (CPO LaunchDarkly) hot takes on elevating the individual contributor.

Check out the episode below and subscribe to my channel to get videos every week:

For my paid subs, I also wrote a behind-the-scenes look at starting a YouTube video podcast below — including tips from Ali Abdaal’s producer and other top YouTubers.

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Elevate the individual contributor | Claire Vo (CPO LaunchDarkly)

Claire believes that it’s never been a better time to be a strong IC PM and has built a career ladder where the best ICs report directly to the C-suite.

Here’s what we covered in 35 minutes:

• 00:00 Welcome Claire

• 01:39 The Importance of the IC Path

• 04:08 The Limitations of PM Frameworks

• 05:20 Designing a Better Ladder for PMs

• 09:39 The Changing Landscape for PMs

• 11:55 Why Fast Beats Right

• 16:20 The Coaches, Captains, and Players Framework

• 19:16 Traits of Great ICs

• 23:55 Protecting Craft Time

• 28:48 ChatPRD and Claire’s AI Journey

• 33:13 The Future of PMs with AI

Watch the full episode here.

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A behind-the-scenes look at starting a new video podcast on YouTube

Before deciding to start my YouTube, I spent hours talking to people like Tintin Smith (Ali Abdaal’s producer), Lenny Rachitsky, Steve Hyugh (136K subs), and others.

I’m going to recap what I learned in 3 sections:

• Why I’m starting a YouTube video podcast

• 5 lessons on video podcasts from Ali Abdaal’s producer, Lenny, and more

• How I found a video editor for $500 / month

Read on if you’re also thinking about starting a YouTube or a podcast someday.