Behind the Craft by Peter Yang

Behind the Craft by Peter Yang

Podcast

Cracking Your Product Strategy | Jackie Bavaro (Best Selling Author)

Plus my personal approach to building a product strategy from scratch in 4 steps

Peter Yang's avatar
Peter Yang
Apr 07, 2024
∙ Paid
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Dear subscribers,

Today, I want to share a new episode with Jackie Bavaro (best-selling PM author and ex-head of PM at Asana) on cracking your product strategy.

For my paid subs, I also want to share my personal strategy template along with 4 steps that I follow to build a strategy from scratch.


Cracking your product strategy | Jackie Bavaro

Watch now on YouTube, Apple, and Spotify.

Here’s what Jackie and I covered:

  • [00:00] Three parts of a great product strategy

  • [02:56] A personal story on why strategy matters

  • [07:05] Vision, strategic framework, roadmap

  • [16:47] Breaking down the strategic framework

  • [22:04] A roadmap is like a charcuterie board

  • [29:11] How to get exec buy-in for your strategy

  • [31:54] Tactics to keep strategy top of mind


My personal approach to building product strategy

In my last post, I shared some real talk about product strategy. Today, I want to share 4 steps that I personally take to build a strategy and get buy-in:

  1. Understand the challenges

  2. Draft the strategy

  3. Communicate the strategy

  4. Change the strategy

Let’s dive in.

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