Behind the Craft by Peter Yang

Behind the Craft by Peter Yang

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Behind the Craft by Peter Yang
Behind the Craft by Peter Yang
Jay Clouse (Creator Science): How to Make $500K Online as a Knowledge Creator
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Creator Track

Jay Clouse (Creator Science): How to Make $500K Online as a Knowledge Creator

Jay's advice for new creators and the pros and cons of creator monetization channels

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Peter Yang
Mar 29, 2023
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Behind the Craft by Peter Yang
Behind the Craft by Peter Yang
Jay Clouse (Creator Science): How to Make $500K Online as a Knowledge Creator
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Level up your product and creator skills in just 5 min a week. Join 50,000+ readers:


Dear subscribers,

In my last post, I wrote about how you can build a thriving business by turning your knowledge into income online. Today, I want to share an interview with Jay Clouse, a creator who’s on track to make $500K this year from his online business.

Jay is the founder of Creator Science, a newsletter, podcast, and community dedicated to helping creators succeed. In our interview below, we cover:

  1. How Jay got started

  2. His PARTS model for new creators

  3. The pros and cons of creator monetization channels


How Jay got started as a creator

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Jay was a PM and founder before becoming a full time creator

Welcome Jay! Can you describe how you got started?

I was a PM at a healthcare company before becoming a creator. In 2017, that company changed its strategy and canceled my product. So I decided that it was time as any to try something new.

I didn’t know what I wanted to do, and for awhile I made a living doing freelance web design and copywriting. I also started a newsletter that I wrote everyday and a community for other founders and creators.

Those efforts eventually led me to start my company, Creator Science.

What’s the best and worst thing about being a creator?

It’s the same answer for both - I have full control of my time. 

The best part of being a creator is that I get to decide what I spend my time on. The worst part is that I have full responsibility for the outcome. 

Over the years, I expanded from a newsletter to multiple creator products:

  1. Email: I started this to have a direct channel to my audience.

  2. Podcast: I started this because I enjoyed learning from other creators.

  3. Social: Email and podcasts are inherently hard to grow without a social presence.

  4. YouTube: I started this to publish all the video recordings from my podcast.

  5. Community: I wanted to build a community for creators to learn from each other.

As you can imagine, building all these things at once can be exhausting. It’s challenging to make a decision on which part of the business to spend time on everyday.


How to start from scratch

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As a creator, Jay can work from home with his fiancée and cat Baloo

If you had to start from scratch again - what steps would you take? 

Great question. Here’s my PARTS model for becoming a professional creator:

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