Perplexity: The Best Free AI Tool I've Ever Used
5 advanced tips and 10 uses cases to get the most out of the AI answer engine
Dear subscribers,
Today, I want to do a deep dive on how I use Perplexity.
Perplexity is the best free AI product that I’ve ever used.
It’s an AI answer engine that has largely replaced Google Search for me. But Perplexity is also so much more than just a search replacement. So, let’s cover:
How I use Perplexity vs. Claude
5 advanced tips for getting the most out of Perplexity
10 ways that I use Perplexity for product, creator, and everyday tasks
P.S. Subscribe to get my upcoming interview with Aravind Srinivas (Perplexity CEO).
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How I use Perplexity vs. Claude
My AI usage these days is 40% Perplexity, 40% Claude, and 10% everything else. That’s remarkable because I pay $20 / month for Claude but have only used Perplexity’s free tier until recently (Perplexity gives you five free Pro searches every four hours).
Here’s a quick comparison of Perplexity vs. Claude:
I use Perplexity to get up-to-date answers with source links. I use Claude when I need a large context window to include my best writing and editing examples. But sometimes, I use Perplexity for content creation too (as we’ll cover later).
5 advanced tips for getting the most out of Perplexity
1. Use “Focus” to search specific sources
Let’s start with a simple one. Tap the Focus button to narrow Perplexity’s searches to specific sources like academic papers, videos (YouTube), or social media (Reddit).
Here are a few examples:
Academic: “Give me insights from recent generative AI papers.”
Video: “What's the best smartphone camera, according to MKHBD?”
Social: “What underrated action movies are Reddit favorites?”
2. Use modifiers to search specific sites, date ranges, and file formats
Modifiers are extremely powerful — here are my favorites:
“site:” Limits answers to a specific website. Great for searching websites or newsletters from people that you trust. Example: “What's the difference between RAG and fine-tuning? site:creatoreconomy.so”
“before:” and “after:” Limits answers to a specific period. Great for getting the latest on a topic. Example: “What are US election predictions? after:2024-01-01”
“filetype:” Limits answers to specific file types. Great for finding research papers and PDFs. Example: “Give me great startup pitch deck templates. filetype:PDF”
3. Explore the related questions
One of the best things about Perplexity is the related questions at the end of its answers. These questions are often spot-on for your next query and can spark ideas you hadn't considered.
4. Use collections to learn about a topic with others
Collections let you organize search threads into shareable spaces with family, friends, or coworkers. You can even set a default prompt to tailor Perplexity’s suggestions to your needs (e.g., “I’m visiting Cancun in December with daughters aged 6 and 2).
For example, I made a collection to plan a winter family vacation to Cancun. You can also publish your best search threads as public web pages.
5. Search Perplexity from Google Chrome address bar
If you love Perplexity as much as I do, there’s a simple way to use it directly from Google Chrome’s address bar:
Add a site search and fill in:
Shortcut: p
URL: https://www.perplexity.ai/search?q=%s
Now, you can search Perplexity directly from the address bar by typing “p (query)”
10 Perplexity use cases for product, creator, and everyday tasks
Now let’s cover how I use Perplexity as a PM and creator with real prompt examples: