Twitter Will Take Flight in the Creator Economy
Why Twitter can still be the full-stack platform for expert creators
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Dear subscribers,
As a creator who spends a lot of time on Twitter, I've never been more excited for the company's future in the creator economy.
Let me explain.
Twitter can be the full-stack platform for expert creators
There are two broad categories of creators:
Influencers: Provide entertainment
Experts: Share knowledge
Many expert creators have built their audience on Twitter, but to date, the company hasn't given these creators any tools to own their audience or make money. That's why creators send their Twitter followers to other platforms - Substack, Gumroad, etc. - to make a living. On Gumroad alone, creators earned $142M in 2020 or ~5% of Twitter’s total revenue.
For years, Twitter has been giving all this value away for free.