Build a community to help you build better products
I think another area worth considering and that is often ignored as companies grow is to look for spaces where people are talking about your product elsewhere on the internet and go to them. You don't always have to be the one creating the space.
Hi Peter. Just did a fly-by and read your stuff again. Great point about the customer being the most important member of your team. Wherever I work, we try and even invite customers to be part of our team meetings. Especially when it comes to discussing the prioritization of our work and/or if we need to run new ideas by a customer. Why wait until a focus group or a zoom call? Of course, you can ask them in the Community, but I think there's value for the whole team to hear it directly from the community member, right? Keep on writing!! Wilder
“Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?”
Interesting read. And I couldn't agree more with you, community-led product development helps deliver right products and enhances adoption. I believe a major factor here would be to enable inclusivity, as stated to 'build in public' so that the community is always kept in the loop. We are working on a tool which helps achieve just that!! https://bip.so/ is a workspace which essentially enables the entire community to involve in the work, so that the hurdles to inclusivity which appear as companies scale can be minimized.