4 Comments
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Rosie Sherry's avatar

I think another area worth considering and that is often ignored as companies grow is to look for spaces where people are talking about your product elsewhere on the internet and go to them. You don't always have to be the one creating the space.

Peter Yang's avatar

Agreed, great point Rosie.

Dan Coman's avatar

“Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Notice a shift?”

https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X

Dwarakesh's avatar

Interesting read. And I couldn't agree more with you, community-led product development helps deliver right products and enhances adoption. I believe a major factor here would be to enable inclusivity, as stated to 'build in public' so that the community is always kept in the loop. We are working on a tool which helps achieve just that!! https://bip.so/ is a workspace which essentially enables the entire community to involve in the work, so that the hurdles to inclusivity which appear as companies scale can be minimized.