Reach 140,000+ Tech Professionals by Sponsoring Behind the Craft

Welcome! I create practical, no-hype AI tutorials and interviews for busy people. My audience includes 140K+ newsletter, 60K+ YouTube, and 300,000+ LinkedIn and X followers. My readers are decision-makers in tech – 28% product leaders, 18% founders/CEOs, and 35% US-based.

Every quarter, I partner with 3-4 companies who make products that I genuinely love. Past and current sponsors include Anthropic, Google, Replit, Linear, Granola, and Framer.

As of this writing, slots are booked out for Q1 and first half of Q2. If you’d like to be a sponsor, fill out this form and I’ll get back to you if there’s a mutual fit:

Apply to Be a Sponsor

Sponsors get:

  • Deep, credible advocacy from a trusted voice in the product and AI space.

  • Multi-channel reach across my newsletter, YouTube, podcast, and social.

  • Monthly touch points plus dedicated tutorials that drives long-term adoption.


My sponsor inventory

I publish a newsletter post every Wednesday and a new YouTube podcast episode every Sunday. Here are sponsorship opportunities for both:

1. Wednesday newsletter slot

This slot is a single newsletter placement with 350 character max, image, and UTM link. Clean, direct format that gets attention. Here’s an example:

2. Sunday podcast, newsletter, and social slot

Multi-channel slot that can support 2-3 sponsors per episode:

  1. Podcast ad read: 1-2 ad reads, 45 seconds max.

  2. Newsletter: Short 1-line snippets provided by the sponsor.

  3. LinkedIn/X: Same 1-line snippet in social posts promoting the episode.

3. Dedicated AI tutorial

For select long-term sponsors, I will make a dedicated tutorial about their product. This only applies for products that I genuinely use and love. 🙂


Interested?

Fill out this form and I’ll get back to you if there’s a mutual fit:

Apply to Be a Sponsor

  1. Slots are usually booked out 3 months in advance.

  2. I reserve the right to decline sponsors that aren’t a good fit.

  3. I prefer long-term partnerships (3+ months) but can make rare exceptions.