Reach 140,000+ Tech Professionals by Sponsoring Behind the Craft
Welcome! I write this newsletter to share extremely practical AI tutorials and interviews for busy people. I also host the Behind the Craft podcast where I interview top AI founders and leaders. Here are some stats of my audience:
140,000+ newsletter subscribers
50,000+ YouTube subscribers
My readers are primarily tech professionals — 28% product leaders, 18% founders/CEOs, and 35% US-based.
How I select sponsors
This year, I want to be selective and pursue long-term (3+ months) sponsorships for AI tools and products that I genuinely use and love.
Current and past sponsors include Linear, Google, Replit, and Granola. If you’d like to be a sponsor, fill out this form and I’ll get back to you if there’s a mutual fit:
Sponsors get:
Deep, credible advocacy from a trusted voice in the product and AI space.
Multi-channel reach across my newsletter, YouTube, podcast, and social.
Monthly touch points plus dedicated tutorials that drives long-term adoption.
My sponsor inventory
I publish a newsletter post every Wednesday and a new YouTube podcast episode every Sunday. Here are sponsorship opportunities for both:
1. Wednesday newsletter slot
This slot is a single newsletter placement with 350 character max, image, and UTM link. Clean, direct format that gets attention. Here’s an example:
2. Sunday podcast, newsletter, and social slot
Multi-channel slot that can support 2-3 sponsors per episode:
Podcast ad read: 1-2 ad reads, 45 seconds max.
Newsletter: Short 1-line snippets provided by the sponsor.
LinkedIn/X: Same 1-line snippet in social posts promoting the episode.
3. Dedicated AI tutorial
For select long-term sponsors, I will make a dedicated tutorial about their product. This only applies for products that I genuinely use and love. 🙂
Interested?
Fill out this form and I’ll get back to you if there’s a mutual fit:
Slots are usually booked out 3 months in advance.
I reserve the right to decline sponsors that aren’t a good fit.
I prefer long-term partnerships (3+ months) but can make rare exceptions.