Reach 140,000+ Tech Professionals by Sponsoring Behind the Craft
Welcome! I write this newsletter to share extremely practical AI tutorials and interviews for busy people. I also host the Behind the Craft podcast where I interview top product leaders and creators. Here are some stats of my audience:
140,000+ newsletter subscribers
40,000+ YouTube subscribers
My readers are primarily tech professionals — 28% product leaders, 18% founders/CEOs, and 35% US-based.
Important: I like to work with a few long-term sponsors for AI tools and products that I genuinely love. If it’s not a fit, I will let you know.
Description of ad inventory
I publish a newsletter post every Wednesday and a new YouTube podcast episode every Sunday. Here are sponsorship opportunities for both:
1. Wednesday newsletter slot
This slot is a single newsletter placement with 350 character max, image, and UTM link. Clean, direct format that gets attention. Here’s an example:
2. Sunday podcast, newsletter, and social slot
This is a multi-channel slot and can support 2-3 sponsors per episode:
Podcast ad read: 1-2 ad reads, 45 seconds max.
Newsletter: Short 1-line snippets provided by the sponsor.
LinkedIn/X: Same 1-line snippet in social posts promoting the episode.
How to book a sponsorship slot
If you’d like to book a sponsorship slot, please contact peteryang@smoothmedia.co, and we’ll get back to you as soon as possible. A few other notes:
Slots are usually booked out 3-6 months in advance, so book soon.
I reserve the right to decline sponsors that aren’t a good fit for my content.
I prefer to stick to the slots above but can make exceptions given the right fit.
Past sponsors
Past sponsors include:
Questions?
Please contact peteryang@smoothmedia.co — only serious inquiries please.