Welcome!
I write this newsletter to help people level up as a product leader and creator fast. I also host a podcast called Behind the Craft where I interview top product leaders and creators. Here are some stats of my audience:
100,000+ newsletter subscribers, 200,000+ followers across LinkedIn and X
45,000+ avg. views
300-500 avg. clicks
My readers are primarily tech professionals — 28% product leaders, 18% founders/CEOs, and 35% based in the US.
How to book a sponsorship slot
There are two sponsorship options:
$1,000 to be featured on a single post
$5,000 to be featured on four posts, my YouTube podcast, and social
If you’d like to sponsor a single post, book below (slots sell out months in advance):
If you’d like to book the $5,000 package, please fill out this form.
What happens after you book
After you book a slot, I’ll reach out to coordinate ad copy and details.
Ad creative example
Short text ads with lead magnets and clear CTAs work best. Here’s an example:
Title: Brought to you by…Amplitude
Copy: Product-led growth is having a moment. Get our comprehensive PLG guide with advice and tactics from 25 industry experts for free.
CTA: Get the Guide Now
If you can offer an exclusive discount (e.g., amplitude.com/peter) — that’s even better.
Important notes
There are no cancellations or reschedules due to timing and availability.
Please note that I reserve the right to decline sponsors that aren’t a good fit for my content (you’ll get a full refund if so).
Past sponsors
Past sponsors include:
Questions?
Fill out this form, and I’ll get back to you - only serious inquiries, please.