Reach 80,000+ Tech Professionals by Sponsoring This Newsletter
Reach 80,000+ Tech Professionals by Sponsoring This Newsletter
Welcome!
I write this newsletter to help people get smarter about products, creators, and AI. I also host a podcast called Behind the Craft where I interview top product leaders and creators. Here are some stats of my audience:
Reach:
Audience:
Tech professionals (28% product leaders, 18% founders/CEOs)
35% based in the US
Open rate: 40%
Sponsorship link CTR: 1-2%
Sponsorship options
There are two sponsorship options:
$1,000 to be featured on a single post
$5,000 to be featured on 5 posts + social + my podcast
Please note that I reserve the right to decline sponsors that aren’t a good fit for my content (you’ll get a full refund if so).
Ad creative example
Short ads with lead magnets and clear CTAs perform the best. Here’s an example:
Title: Brought to you by…Amplitude
Copy: Product-led growth is having a moment. Get our comprehensive PLG guide with advice and tactics from 25 industry experts for free.
CTA: Get the Guide Now
Bonus if you can offer a discount to my subscribers (e.g., amplitude.com/peter).
How we can coordinate the sponsorship
Reserve your slot.
I’ll email you to coordinate a slot.
Send me your ad copy and I’ll edit it to fit my voice.
Past sponsors
Questions?
Fill out this form and I’ll get back to you - only serious inquiries, please.