Behind the Craft by Peter Yang

Something happened to the tech career.

If you’re like me, you joined the industry to craft products that customers love. But somewhere along the way, things changed for many of us.

Today, climbing the corporate ladder has become the norm, job security has become an illusion, and pushing metrics and headcount have overshadowed the joy of building something meaningful.

It’s time for us to take back control of our careers.

I’ve spent 10+ years leading product teams at Meta, Amazon, Reddit, and Roblox and have 200K+ followers across social. My mission is to guide you back to why you joined tech in the first place:

1. Crafting products that you’re proud of

2. Using AI to save time and bring your ideas to life

3. Building your creator brand and business

This newsletter is about the above topics. But ultimately, it’s about:

Taking back control of your craft, your time, and your career.

If this resonates with you, join 70,000+ on this journey with me here:

Upgrade to paid to achieve your goals faster

Free subscribers get:

• One issue every Wednesday.

Paid subscribers also get full access to:

1. 🎯 Product and creator tracks with my best guides and interviews.

2. 💡 Subscriber-only posts, interview recordings, and templates.

3. 🤝 Private discussion threads to connect with me directly.

You can also expense this newsletter or buy a group subscription to save money.

Refer a friend to get my best selling PM book and unlock free paid subscriptions

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Check out my best posts

Here are some of my best guides and interviews:

Product track

1. How to make great decisions async and avoid endless meetings
   Most decisions can be made async. Follow these five steps to do it effectively.

2. Why Shopify elevated the non-manager PM path and ditched meetings 🔒
   Kaz Nejatian (COO, Shopify) on the difference between crafters and managers

3. PM lessons from Google, Meta, and Microsoft 🔒
   Amit Fulay (VP Microsoft) on his personal lessons from 3 of the best tech companies

Creator track

1. My 5 favorite AI prompts for writing
   The prompts that I return to the most often after 100s of hours with ChatGPT

2. The dos and don’ts of online courses 🔒
   Wes Kao (founder, Maven) on how experts can create a successful online course

3. How to make $500,000+ online as a knowledge creator 🔒
   Jay Clouse (founder, Creator Science) on his PARTS framework for new creators

If you’ve made it this far, subscribe below and connect with me on Twitter and LinkedIn for all - the - memes.

See you soon,
Peter